So what does all this mean? The focus going forward will be on online shopping and enhancements to, as well as continuing to develop store-in-store setups like the Disney Store at Target. The rollout of these closures has been a bit uneven, and are being announced as they happen. The company would then evaluate additional future closures, both in North America and the rest of the world (a story just surfaced about stores closing in the UK). In a nutshell, Disney, like many retailers, is shifting its focus to online shopping and away from what business types like to call brick-and-mortar.įrom a practical standpoint, Disney said at least 20% of its stores would be shuttered by the end of 2021-meaning a closure of at least 60 North American Disney Stores. To quote the Mouse, "while consumer behavior has shifted towards online shopping, the global pandemic has changed what consumers expect from a retailer". To give a little background, on March 3 of this year, Disney announced a radical change in how it was approaching retail. What was especially interesting is that the email said that store would close "on or before July 14th," so the closing date was still vague and variable. But closing is closing, and that store at Willowbrook Mall, along with most others, will be gone soon. This is the store at at a local mall that has been there for years. I got an email that the Disney Store at a local mall will be closing after being there for many years. The second event was an email from Disney a few days later, telling me to come say good-bye because my local ish Disney Store would be closing shortly. That said, I looked it up in the outlet directory-and sure enough, the Disney Store Outlet was still there. Disney had months ago announced its closure of a large number of its stores worldwide, and had been vague on the time. I was visiting family in Tampa (and no, didn't get to Walt Disney World this trip… so close and yet so far), and we visited a local outlet mall, the Tampa Premium Outlets. My sister asked if the Disney Store there was still open, and I honestly didn't know. I'll admit, I hadn't been in a Disney Store in a long time-but then two events in the last week reminded me what bargains there are to be had there, and what a potentially short time we have left to take advantage of them.
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